Jim Wolff, man
Delicious digital morsels served on a crisp bed of verbiage, sprinkled with freshly picked links and lashings of multimedia goodness. Occasionally.
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Jim spends his days as a digital guy at The Leith Agency, spare minutes spinning Leith Records and nights howling at the moon. All views expressed are mostly none of his own.
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The UK’s Top Digital Trends vs Tomorrow’s
It was a surprise for me, but according to the excellent Digital Life research study by TNS, the UK digital audience spend more time Internet Banking than doing anything else online. Probably figuring out how to navigate antiquated banking websites, if my own choice of online banking is anything to go by.
And here’s where the future is …
Location-based services look like the ones to watch, though it’s unclear whether this means more growth for check-in based apps like Foursquare and SCVNGR, or services about locations like Yelp and Qype.
The research also includes a neat segmentation of digital lifestyles, whether brands are well received on social networks, how people comment in different sectors, and the online path to purchase. Well worth a play around on tnsdigitallife.com. Heaps more nuggets of infographical goodness.
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