Jim Wolff, man

Delicious digital morsels served on a crisp bed of verbiage, sprinkled with freshly picked links and lashings of multimedia goodness. Occasionally.

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Jim spends his days as a digital guy at The Leith Agency, spare minutes spinning Leith Records and nights howling at the moon. All views expressed are mostly none of his own.

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100 words about digital branding

:: Some words of wisdom (100 to be precise) about digital branding from Mike Arauz, but it could apply to any brand development, digital or analogue.

Particularly like Being measurable isn’t the same as being worthwhile - though how you measure worth (and whether you’d want to) is a whole new can of worms.

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