Jim Wolff, man

Delicious digital morsels served on a crisp bed of verbiage, sprinkled with freshly picked links and lashings of multimedia goodness. Occasionally.

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Jim spends his days as a digital guy at The Leith Agency, spare minutes spinning Leith Records and nights howling at the moon. All views expressed are mostly none of his own.

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3 posts tagged Research

How The Real World Feels About The Digital World

:: A neat infographical overview about the Digital Life research carried out by TNS Global. Apparently other people use the Internet too.

The UK’s Top Digital Trends vs Tomorrow’s

It was a surprise for me, but according to the excellent Digital Life research study by TNS, the UK digital audience spend more time Internet Banking than doing anything else online. Probably figuring out how to navigate antiquated banking websites, if my own choice of online banking is anything to go by.

And here’s where the future is …

Location-based services look like the ones to watch, though it’s unclear whether this means more growth for check-in based apps like Foursquare and SCVNGR, or services about locations like Yelp and Qype.

The research also includes a neat segmentation of digital lifestyles, whether brands are well received on social networks, how people comment in different sectors, and the online path to purchase. Well worth a play around on tnsdigitallife.com. Heaps more nuggets of infographical goodness.

The Truth About Youth

:: Some interesting stuff here from McCann Worldgroup’s study of 7,000 young people around the world.

Especially how over half of 16-22 would rather give up their sense of smell than give up their technology.

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