New Strategies Require New Measurements - fascinating look at measuring digital data by @congbo (thanks to @mikearuz)
Thinking out of the record box. Ditching the old ABBA stereotypes and plugging into the best of Sweden’s music and startup growth. Well worth a listen..
Outstanding integration of social media bits and pieces into Modernista’s main destination. You could call it the Skittles effect..
via Ahmad @ Leith
Interesting look at how the likes of Facebook and Twitter only helped the later stages, and that email, online donations and TV ads really won the campaign.
Via @tweetminster
Another example of crowdsourcing innovation. Seems like everyone’s doing it now, even Starbucks ..
.. And in the true spirit of sharing the reward for creating good ideas, Starbucks says: “If we implement your idea, we may give you credit on the site, but we won’t be compensating customers if their ideas are chosen”. That’s nice.
via @jameselliot
VolksWagen Jumps on the Twitter BandWagen - http://caseyshultz.com/vw-ad.php - via @keithstoeckeler.
Not exactly sure whether there’s any clever stuff going on under the hood - for all we know they could just generate the car choice by random - but an interesting direction into Twadvertising.
CP + B’s Burger King ads may have cleared up at award ceremonies, but failed to do the one thing they were designed to do: sell more burgers. Looks like fellow adoring advertisers just ain’t market enough to out-sell McDs (via http://twitter.com/phil_adams)
