New Strategies Require New Measurements - fascinating look at measuring digital data by @congbo (thanks to @mikearuz)

Another example of crowdsourcing innovation. Seems like everyone’s doing it now, even Starbucks ..

.. And in the true spirit of sharing the reward for creating good ideas, Starbucks says: “If we implement your idea, we may give you credit on the site, but we won’t be compensating customers if their ideas are chosen”. That’s nice.

via @jameselliot

Great example of engaging digital marketing. Not only can you listen to and read stories created by kids, but you can vote on them too. And families will tell everyone they know to vote on their little darling’s efforts. Which is how I heard of it. (Vote Laurent please)