Jim Wolff, man

Delicious digital morsels served on a crisp bed of verbiage, sprinkled with freshly picked links and lashings of multimedia goodness. Occasionally.

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Jim spends his days as a digital guy at The Leith Agency, spare minutes spinning Leith Records and nights howling at the moon. All views expressed are mostly none of his own.

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4 posts tagged marketing

Madison Valley: Silicon Valley meets Madison Avenue

Agencies don’t always get technology, and startups don’t always get branding. So why not get them working together. So obvious it’s genius.

By @RandomCulture (via @mikecoulter)

New Strategies Require New Measurements - fascinating look at measuring digital data by @congbo (thanks to @mikearuz)

Another example of crowdsourcing innovation. Seems like everyone’s doing it now, even Starbucks ..

.. And in the true spirit of sharing the reward for creating good ideas, Starbucks says: “If we implement your idea, we may give you credit on the site, but we won’t be compensating customers if their ideas are chosen”. That’s nice.

via @jameselliot

Great example of engaging digital marketing. Not only can you listen to and read stories created by kids, but you can vote on them too. And families will tell everyone they know to vote on their little darling’s efforts. Which is how I heard of it. (Vote Laurent please)

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